Today my Yogamatters shoot was featured on the Luupe blog, highlighting 11 brands doing body positivity right. For the full feature please have a look at the post here which also features a little statement I wrote about my experience with this shoot. The following statement can be found below; 

Yogamatters is a UK based Yoga apparel brand whose mission focuses on making Yoga inclusive for all cultures and body types. Luupe photographer Hayley Benoit recently photographed their Eco Collection shares her experience working with them:

“I was super excited especially when I saw the creative brief as I feel it connected with me personally and to what I would like to portray in my imagery: healthy living and body positivity. I’ve photographed a lot of models in my time but nothing that reflected women I could personally relate to. The women that Yoga Matters selected were strong, confident and completely happy in their own skin – something that I aspire to be when wearing yoga clothes. I’ve practiced Yoga in the past and always felt body conscious as everyone in my class always had a certain body type. Photographing women that I could relate to made me feel proud to champion women of all shades, shapes and sizes.”